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Archive for March 2012

Voter Relationship Management

Customer Relationship Management (CRM) seems to be coming into the mainstream, with the New York Times recently reporting how Target has used such analytics to identify expectant mothers based on their shopping habits and was then able to target them appropriately with special offers and vouchers. As the 2012 US Election approaches, it seems that … Continue reading

Book Review: The Art of R Programming

Over the past few months, there have been several glowing reviews of The Art of R Programming by Norman Matloff, which led me to give it a go and buy it for my Kindle. I’ve just finished reading it and am adding to that list of glowing reviews.  Having been using R in varying amounts … Continue reading

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